With the price of a first class stamp being over 60p more and more companies are realising that, when correctly done, email marketing can be a cost effective way to deliver targeted communications to your customers.
Done badly, email marketing is a sure fire way to get your URL (the domain name your emails come from) flagged as SPAM. One the most effective ways to be identified as SPAM is to send an email that consists totally of an attachment such as a PDF or JPEG of your last press ad.
With HTML emails you can see who opened or clicked on what and, just as importantly, who isn’t interested in your company.
Click on the images below to view examples of HTML emails.